Commercial photography is vital for running a successful business.

We all live in a visual world and the online presence of every successful business depends on their professional images. Stock photographs are another option but when aren’t they a solution?

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Why stock photos are not a good solution?

Of course, there is an option of using high-quality stock photos, but they are not a panacea for all occasions. In fact, sometimes they can even do you a disservice. Yes, these images are made by professional photographers and they are not too expensive. However, the drawback of such images is that they absolutely do not take the specifics of your business into account. They are made, as it were, for everybody and at the same time for nobody in particular. They lack individuality. And what could be worse if, by the wildest coincidence, you and your competitors decide to use the same photo on your websites? This may not be a disaster but it is definitely damage to your business’ reputation.

branding photography Hereford

Personal branding photography

Buyers do not want to see photos posted just to check the box. They want to see you. By providing real photos of your business you show what your company really is. You let people know that you have nothing to hide, that you value your customers and are ready to share important information with them.

Please check Why Commercial Photography is Vital for Successful Business.

branding photography Hereford

The real branding photo shoot

Please check Alex Wilkins Blacksmiths website. The above pictures come from a shoot organized for them. If you take a closer look, you will see they use the professional pictures of their own products everywhere on their website. They have added the images to their online shop, they use them to describe their products and services. Our favorite part during this commercial photo shoot was photographing Floyd in action. Do you need professional pictures for your business? If the answer is yes, please get in touch with us.


How about your business? Do the photos you publish on your social media really tell the story of your brand and your business? Get in touch with us – we would love to photograph your brand! Photos by Marta May Photography